How Can You Obtain Real Productivity Results From All This Web Technology Your Company Has Just Purchased? How Can You Master The Confusing Watershed Of Over-Hyped Concepts, Killer-Apps And Born-Again Pure-Play Consultants? This Book Is The Outcome Of Many Discussions With Managers Dealing With The Rise Of E-Businessat Firm And/Or Team Level. Gurus And Pundits Claim That The Web And Its Applications Are Poised To Trigger A Profound Workplace Revolution. The Book Shows That The Webs Real Promise Lies In A Service Productivity Revolution. It Is Structured To Help The Reader In His Or Her Understanding Of This Three-Step Transformation:Business As Usual, But Faster: Basic Uses Of E-Technologies, Such As E-Mail, Websites, Online Research And How Simple Tools Can Be Used Effectively To Obtain Office Productivity Improvements;Same Business, New Channels: Draw The Implications For Your Business Of Developments Such As E-Commerce, Marketplaces, Internet Marketing And Intranets;The E-Management Revolution: Welcome To The E-Revolutionexplore How The Web Inventors Dreams Lead To A Constant Flow Of New Web Based Applications And How These Might, As They Get Absorbed By The Market, Change The Face Of Business As We Know It.
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