₹427
₹559
23.61% OFF
(All inclusive*)
Paperback
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Looking to place a bulk order? SUBMIT DETAILS
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However while still being focused on the 4Ps concept it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments online market actors distributors competitors influencers and other stakeholders while developing market relations and enhancing value proposition to customers.
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Details
ISBN 13
9788126542000
Publication Date
-08-07-2013
Pages
-204
Weight
-362 grams
Dimensions
-184.15x241.3x11.08 mm
