In an era of rapid technological advancement and digital transformation e-payment methods have revolutionized the way we conduct financial transactions. Digital Payment Preferences: A Study of Customer Perceptions delves deep into the realm of electronic payment systems offering a comprehensive exploration of how customers perceive and interact with these innovative financial technologies. This thought-provoking book takes readers on a journey through the intricate landscape of e-payment methods unraveling the complex web of customer attitudes beliefs and behaviors that shape the digital payment experience. Through a meticulous examination of real-world case studies cutting-edge research and expert insights this book provides a profound understanding of the factors influencing customer perceptions in the digital payment ecosystem. Key highlights of the book include: Psychological Insights: Explore the cognitive and emotional factors that underpin customer trust security concerns and acceptance of e-payment systems. Understand how user experience design can influence perceptions and decision-making. Consumer Behavior Analysis: Gain valuable insights into the adoption.
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