E-Retail Photography

Photography acts as an enabler for the success of online or electronic retail (e-retail). As customers cant touch or inspect a product while making an online purchase therefore the best way to describe a product is by displaying its images on an online catalog. Consequently the visual representation is entirely driven via product photography and associated tools. In the same context this book helps in identifying the photography formats and operational nuances that are relevant for e-retailing. This book will provide insights to all professionals in the creative field in understanding how e-retail sector has redefined and expanded the contour of photography profession. Readers of this book need not possess thorough understanding of photography and retail sector; and can leverage this content to understand associated topics like e-retail videography 360 degree shots e-retail studio setups automated photography devices and career avenues for a photographer in the e-retail sector. <b>Contents :-</b>1. Introduction 2. What is Electronic Retailing (also called E-retailing or E-tailing) 3. Significance of Product Imaging in E-retail 4. Photography Formats 5. Image Quality Standard for E-retail 6. Photography Lighting and Image Post Production 7. Automated Photography Solutions 8. Compact Photography/Imaging Solutions 9. Photography as a Profession 10. Setting up a Photography Studio 11. Team Composition Hierarchy and Growth Path in an E-retail Studio Appendices References. <b>About the Authors :-</b>Dr. Sanjay Sharma is a faculty member at National Institute of Industrial Engineering (NITIE) Mumbai. He is Industrial Engineering/ supply chain management educator and researcher with a total experience exceeding twenty five years. He is a recipient of India Quality Award-2002. Quality Culture Award is also conferred by the World Institution Building Programme. He has published papers in various journals such as European Journal of Operational Research Computers & Operations Research International Journal of Advanced Manufacturing Technology International Journal of Production Economics and Journal of the Operational Research Society among others; also reviewed papers for several international journals. Gurkirat Singh is a service industry professional with over 7 years of experience. By education he is a gold medalist P.G. from NITIE Mumbai and a silver medalist electronics and communication engineer from GNDEC Ludhiana. He has worked with multinational corporations like Infosys and Amazon and is currently working with Cognizant as a deputy general manager in the digital marketing/advertisement domain. He started his career with Infosys as a software engineer where as part of Infosyss product development group he was involved in building multiple products under wealth management and fraud detection disciplines of Banking and Capital Markets domain. Later after his P.G. he moved on to work with Amazon where he has managed cataloging operations for amazon.com /.ca /.uk /.fr/.de myhabit quidsi and zappos. Additionally he has supported the launch and rollout of Amazons e-retail photography operation at PAN India level. He has three international articles (in Supply Chain Management domain) and one patent pending (forAmazons collapsible photo enclosure) to his credit. He is a voracious reader loves to write and is also passionate about subjects related to nature history and economics among others.