E-telligence: Email marketing isn't dead the way you're using it is

Is email marketing dead? This topic has been debated for many years but if anything its thriving and becoming an even more critical part of your marketing strategy.Email underpins all other marketing efforts by taking prospects from just becoming aware of your brand to developing a relationship with you so that they become loyal customers and advocates.But many organisations struggle with a lack of cohesive strategy limited internal resources and budgets inefficient processes and outdated techno...See More