EA Sports FIFA

If there is anything close to a universal game it is association football also known as soccer football fussball fútbol fitba and futebol. The game has now moved from the physical to the digital - EA's football simulation series <i>FIFA</i> - with profound impacts on the multibillion sports and digital game industries their cultures and players. Throughout its development history EA's <i>FIFA</i> has managed to adapt to and adopt almost all video game industry trends becoming an assemblage of game types and technologies that is in itself a multi-faceted probe of the medium's culture history and technology. <i>EA Sports</i>FIFA<i>: Feeling the Game</i> is the first scholarly book to address the importance of EA's FIFA. From looking at the cultures of fandom to analyzing the technical elements of the sports simulation and covering the complicated relations that EA's <i>FIFA</i> has with gender embodiment and masculinity this collection provides a comprehensive understanding of a video game series that is changing the way the most popular sport in the world is experienced. In doing so the book serves as a reference text for scholars in many disciplines including game studies sociology of sports history of games and sports research. <br/>