EARN TRUST| By Changing Selling Into Helping

<p>In my career I've learned the importance of earning trust and how one way to attain it is by helping others. HELP: the origin of the word has such meanings as to support to benefit to do good to cure. I like to think of HELP as standing for <strong>H</strong>ow to <strong>E</strong>liminate <strong>L</strong>ife's <strong>P</strong>roblems. That philosophy has worked for me and I think it is good advice for others no matter your profession or career. Some problems and situations covered in this book are ones most professionals contend with including:</p><p><br></p><ul><li>Just not enough time to do what needs to be done.</li><li>Being uncomfortable/unsure about how to interact with clients in a business development setting.</li><li>Client discussions about your competition and how you are different.</li><li>Overcoming complacency or just plain laziness.</li><li>Handling the confusion resulting from a crisis or confrontation.</li><li>Uncertainty about a direction or action to take.</li></ul><p><br></p><p>This is a business book about furthering your career which presumably and naturally also means making more money and becoming more secure professionally. Within this book I use HELP as a means by which you discover how it-helping-is an excellent path to earning trust. And that is a cornerstone to better 'selling.' It is a guidebook for mid-career and experienced professionals to create a valuable network and develop new business opportunities for themselves and the companies that employ them.</p><p>-Jim Barratt</p>