Eat the Donkey

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>The comfortable drift toward mediocrity is the silent killer of great brands and companies.</strong></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Most organizations and departments don't collapse from disruption. They slip inch by inch day by day into sameness-playing it safe optimizing yesterday's success and mistaking efficiency for progress.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>In </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Eat the Donkey</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> Anthony Reeves-who has led brand creative design and media teams </span><span style=background-color: rgba(255 242 204 1); color: rgba(0 0 0 1)>for</span><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> Amazon Nike Airbnb LVMH and Kohler-proves how iconic brands break that pattern. Through vivid stories from the Australian Outback to the world's most influential boardrooms Reeves reveals why identity erodes so easily why best practices produce the same results for everyone and what it takes to stay distinctive in a world that keeps drifting toward average.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>This is a book about choosing discomfort on purpose. About knowing what you stand for and protecting it fiercely.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Clear sharp and unexpectedly personal </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Eat the Donkey</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> is a guide for leaders who want their company-and their career-to matter for longer than one good cycle.</span></p><p></p>