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About The Book
Description
Author
In Eccentric Marketing marketing strategist and entrepreneur Said A.Baaghil outlines the framework for a forward-thinking new consumermodel aimed at transforming the way products and services aremarketed in the Middle East. Baaghil illustrates how modern-day CEOsof Middle Eastern corporations must radically alter their traditionalmarketing programs in order to survive the new global economy.Using real-world examples Eccentric Marketing analyzes the marketingfailures and successes of companies op