Eccentricities involved in running a venture : A journey through 7 industries

The book meets multifaceted purposes by evolving the reader’s perception of the markets and the startup world. As it takes you across the journey of a passionate entrepreneur who challenges the market norms in every step it also enacts as a business development guide that brings to you easy-implementable strategies which you as a business owner or a marketing strategist can incorporate. The book can be best taken as a fusion of two sections that can together reignite the flames of entrepreneurship within you. As the first section highlights the eccentricities involved in starting up with insights of the authors personal journey the second section takes you across the dynamics of six trending industries and how a dynamic team of entrepreneurs managed to challenge and escalate the businesses operating in these industries.