Ecology of the Image

We know very little about the ecology of our designed world. Contrary to all appearances design is not about making objects. Rather it is about structuring the conditions for life. Design is our second nature naturalising changes in our ways of living. Yet it also conceals dangers and diminishes our sensitivity to respond to them. Ecology of the Image is a critical exploration of idealism in design. Drawing on hermeneutic phenomenology the philosophy of technology socio-cultural and design theory it argues that design is not a value-free practice but structures epistemological attitudes into the world. Ideas are material elements of our environments. This thesis offers an explanation of how idealism circulates within our worlds fashioning our minds bodies environments and products. It argues that current ecological imperatives demand an ecological understanding of our designed worlds that can explicitly inform future design research and practice.