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About The Book
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The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce IS researchers face a daunting task in using existing empirical methods and tools to understand the threats opportunities risks and rewards of these new techniques. This groundbreaking volume leads the way. It introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data. The ideas it presents have broad appeal and demonstrate what is possible when new techniques and new ways of thinking are brought to bear on complex research problems.