In today's information-rich era media integrity is crucial due to the rapid spread of misinformation. Editorial Guidelines and Fact-Checking Practices explores how these elements support journalistic ethics accuracy and public trust. Using Agenda-Setting and Gatekeeping theories the study examines media's role in shaping public discourse through content selection and verification. A qualitative approach involving a literature review reveals that editorial guidelines promote ethics and transparency while fact-checking mitigates misinformation enhancing credibility and trust. The study concludes that high editorial standards and robust fact-checking are essential. It recommends establishing dedicated fact-checking teams and collaborating with fact-checking networks to combat misinformation.
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