Effective Advertising Strategies for Your Business

As the media landscape has evolved over the past fewyears especially with the emergence of interactive andsocial media the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three national networks (ABC NBCand CBS) and a few national newspapers to advertise aregone; thus they begin to find alternatives to standardizedadvertising. Many of them begin to adopt moreindividualized advertising approaches empowered byInternet technologies.This book outlines three fundamental strategies of advertising:standardized targeted and individualized. Itdescribes each strategy in detail and discusses the prosand cons of each. The importance of collecting consumerinsights and incorporating those insights into advertisingmessages are also highlighted. Although a few high-technologycompanies such as Google Facebook andAmazon are showing success in delivering individualizedadvertising messages to consumers this approach (includingboth personalization and customization) is not suitablefor all businesses. No single strategy is absolutely moreeffective than the others; however inside you are given areal strategy based on a scrutiny of the value proposition ofthe business and expectations of consumers.