Effective Sales Enablement

<p>Sales enablement is a proven system for increasing revenue and productivity by creating integrated content training and coaching for the sales function. <p/>Written from a marketer's perspective <b><i>Effective Sales Enablement</i></b> goes beyond sales training and development. <b>Pam Didner </b>presents fresh thinking and creative approaches to improve sales enablement strategies processes and programmes. Using case studies and examples from well-known brands such as Cisco Oracle and Google she provides a blueprint for any organization wanting to create a sales enablement function which will in turn accelerate revenue growth. <p/><b><i>Effective Sales Enablement</i></b> shows you how to: <br>- Understand trends that impact sales professionals and how to take advantage of them<br>- Become a better marketer with creative ideas on how to support sales<br>- Integrate sales elements into select marketing programmes - and vice versa<br>- Assemble a first-class sales enablement team<br>- Leverage technology to better integrate sales and marketing</p>