English
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About The Book
Description
Author
This book provides a visual treat to the reader to analyse the Effectiveness of Advertisements in terms of Recall value and Remembering the contents. It will help the media people advertisers and advertising agencies to have a control over wilful advertisements. It gives a guidelines for the Opinion leaders and Youth can file a complaint against any misleading advertisements to Advertising Standard Council of India (ASCI).
Piracy-free
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Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9789350562574
Publication Date
-01-04-2013
Pages
-238
Weight
-476 grams
Dimensions
-165.1x241.3x14.23 mm
