Effects Of Sponsorship on consumer attitude perception and decision making
by
Azka Amin
English
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About The Book

This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The results were concluded after carrying out a thorough survey on random sample of people through questionaires and results were compiled in SPSS Data analysis
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