Elaboration case study

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing grade: 20 Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen course: International Marketing language: English abstract: Burger King Corporation (BKC) is a Florida corporation based in Miami. BKCoperates and grants franchises to operate quick-service hamburger restaurantsusing certain trademarks service marks and trade names and procedures forinventory control and management.Franchise Offer: There are 3 types of franchises offered:Institutional Locations: Institutional locations include government buildingsand facilities medical facilities airports train and bus stations sports facilitiesfactories corporate campuses turnpikes limited access toll roads themeparks zoos and educational facilities.Traditional Burger King Restaurant Facility: A self-contained full size BurgerKing Restaurant which is located and operated on a site as a freestandingbuilding or within another building structure such as a shopping mall. ATraditional Burger King Restaurant does not share any common areas with anyother businesses and serves the standard approved menu for Burger KingRestaurants.Non-Traditional Burger King Facility: A Burger King Restaurant may belocated at a site which includes other businesses such as retail food servicegas stations convenience stores other franchised businesses or restaurants orother similar facilities.[...]