Elderly people and innovations - 2022

Along with technical progress and ongoing changes in the economic sphere standard of living and social awareness of individuals as well as achievements in today’s medicine visible developments are taking place in the population age structure at the different stages of demographic transition. These processes lead to shifts in proportions of the various population age groups resulting in population ageing. Besides globalisation internationalisation innovation stimulation and dynamic development of the knowledge-based economy they are perceived as an important socio-economic trend. Population ageing and intensified depopulation processes have a significant impact on the lifestyle family model and a redefinition of life priorities and consequently on consumption and consumer behaviour of today’s consumers including the elderly.