Elements of Taste

From My Little Pony to the Sex Pistols: An engaging exploration of why we love what we love   Katy Perry. Wes Anderson. Coldplay. Star Wars. Hamilton. Gilmore Girls. We all have our most and least favorite things. But why?. In this smart funny and well-researched book Benjamin Errett brings together the latest findings from the worlds of psychology criticism neuroscience market research and more to examine what taste really means—and what it can teach us about ourselves.. Covering kitsch nostalgia snobbery bad taste George Michael and what it means to be “basic” this is the ultimate read for anyone who devours popular and not-so-popular culture.