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About The Book
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Do systems have souls?This book based on a popular elective at IIM Ahmedabad examines the hard trade-offs inherent in the design of operating systems and business models to look for answers. It encourages business leaders to ask two different sets of existential questions: does the organization that I am managing have a soul and if so what are the strategic choices that enable its synthesis (external orientation) and do I have a soul and if so who am I (internal orientation)? In the process it uncovers a beauty inherent in patterns of strategic choices that enables an organizational soul to emerge and an appreciation of the diversity of such souls.