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About The Book
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In one line email marketing is how you send advertising and promotional messages through emails.Emails provide direct access to a vast market. Almost every person uses an email account. Hence you can use this platform for cheap fast and effective marketing. It allows you to connect businesses products and services to relevant consumers. And earn in the process too! Email is known among marketers as a highly flexible tool. You can create simple or flashy messages and send it to an extensive network with a single click. Emails can contain multimedia texts videos links images and many other features. The message generation depends on marketing goals. Some messages require simple texts while others need links images and other flashy elements.Targeted marketing is the most significant benefit of email marketing. Other tools such as television radio or even print dont provide a precise demographic to target. However this is not same as in email marketing. Personalized messages are created to focus different sets of consumers or individuals. Targeted lists are generated that includes past customers who present higher chances to respond to specific messages. Hence email marketing gives high ROI to the campaign managers.Variety of tools techniques and efforts are required to enhance the pace of email marketing further.