The Buying Revolution has changed forever the landscape of complex high-value sales. Traditional approaches are no longer appropriate in this new commercial environment. Fresh perspectives and innovative strategies are essential for success. <br>This book serves as the ultimate roadmap guiding readers through the uncharted territory of the new Buying Arena. By embracing change and adopting forward-thinking methodologies leaders and sales professionals can confidently navigate these transformative times to position themselves for success in the new Enterprise Sales era.
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