Emergence and effectiveness of digital advertising

This booklet discusses the effectiveness of digital advertising in promoting businesses through various online and digital channels. It includes the history of promotional advertising types of digital advertising and a case study on promoting a Moroccan startup (7refti.ma) through Facebook advertising. The study also highlights the advantages and disadvantages of digital advertising confirming its availability profitability and flexibility to change. The positive results of the case study demonstrate the power of digital advertising to boost businesses.