Emerging Dynamics in Audiences' Consumption of Trans-media Products

<p><span style=font-weight: 400;>The book investigates the new forms of agency possessed by national audiences with reference to two television texts: </span><em><span style=font-weight: 400;>Mad Men</span></em><span style=font-weight: 400;> (AMC 2007-2015) and </span><em><span style=font-weight: 400;>Game of Thrones</span></em><span style=font-weight: 400;> (HBO 2011-2019). Structured as a comparative study between two countries Italy and New Zealand the research </span><span style=font-weight: 400;>aims to provide insights into the culturally specific similarities and differences that distinct audiences disclose in consuming the same texts. </span></p>