Emoji in Higher Education

Emoji are a significant development in contemporary communication deserving serious attention for their impact on both language use and society. Based on original mixed-methods research this timely book focuses on emoji literacy across the healthcare landscape with emphasis on how they are employed in healthcare worker and patient education. It situates emoji within a semioliteracy theoretical framework and presents the findings of a mixed methods study of emoji use as a literacy tool in a health professions course. Drawing on real-life case studies it explores emoji literacy across a range of public health education contexts including doctor-to-industry patient-to doctor doctor-to-patient and healthcare providers/CDC to global audience. It also advances a broader argument about the role of emoji in a paradigm shift of communication in education. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.