Emotion by Design

<p><b>'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of <i>Happy Sexy Millionaire</i><br></b><br> <i>How did Nike go from being a small sneaker brand to the world's most revered company?<br><br> Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?<br><br> And what can any founder or marketer learn from them?<br></i> <br>Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.<br><br>'Great story, amazing career, so inspirational . . . I couldn't put it down' <b>Chris Evans</b><br><br>'The ultimate playbook to unleash creativity in any team' <b>Jake Humphrey, author of <i>High Performance</i></b><br><br>'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' <b>Rory Sutherland, Vice-Chairman of Ogilvy and author of <i>Alchemy</i></b><br><br>'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' <b>Nir Eyal, author of <i>Hooked</i></b><br><br>'This book made me smile in my soul' <b>Mary Portas</b><br><br>'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' <b>Jonah Berger, author of <i>Contagious</i></b></p> <p><b>'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of <i>Happy Sexy Millionaire</i><br></b><br> <i>How did Nike go from being a small sneaker brand to the world's most revered company?<br><br> Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?<br><br> And what can any founder or marketer learn from them?<br></i> <br>Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.<br><br>'Great story, amazing career, so inspirational . . . I couldn't put it down' <b>Chris Evans</b><br><br>'The ultimate playbook to unleash creativity in any team' <b>Jake Humphrey, author of <i>High Performance</i></b><br><br>'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' <b>Rory Sutherland, Vice-Chairman of Ogilvy and author of <i>Alchemy</i></b><br><br>'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' <b>Nir Eyal, author of <i>Hooked</i></b><br><br>'This book made me smile in my soul' <b>Mary Portas</b><br><br>'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' <b>Jonah Berger, author of <i>Contagious</i></b></p>