Emotional Business

<p>If you've ever felt ignored as a customer humiliated by a teammate drained by workplace politics or painfully isolated in a big company then you've experienced the business effects of emotional disconnection.</p> <p>In today's knowledge-driven and service centered economy emotional excellence isn't idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over and the Emotional Revolution has now begun.</p> <p>Recognizing that emotion is part of the fabric of human biology the hundred billion neurons in every brain can be emotionally engaged to:</p> <p>��� Evoke intense customer passion to boost sales</p> <p>��� Eliminate the financial self-destruction of infighting</p> <p>��� Excite employees to care for each other to ensure effectiveness</p> <p>Written for anyone from the small business employee to the corporate CEO this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right you get the business right.</p>