Emotional Capital for the Triple Win

<p>Amber's robust research precise definitions and extensive citations make for an intellectually rigorous read...a well-researched examination of consumer behavior. <strong><em>- Kirkus Reviews.</em></strong></p><p>Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber's bold optimistic vision is inspiring. <strong><em>- BookLife by Publishers Weekly.</em></strong></p><p>A groundbreaking guide for the next generation of business leaders founders and innovators this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference this book is a blueprint for a brighter more sustainable world. Elena V. Amber is a founder researcher and award-winning author whose work sits at the intersection of leadership psychology and neuroscience aiming to promote sustainable consumption and business practices.</p>