Emotional Targeting

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Business decisions are made with spreadsheets and logic.</strong></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>...At least that's what we <em>tell</em> ourselves.</strong></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>BUT the science says otherwise. </span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Every decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge staying trapped on the deadly hamster wheel of optimization.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>In </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Emotional Targeting</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> Talia Wolf shares her proven framework that's helped companies boost conversions by recognizing a simple truth: the person approving that enterprise purchase isn't just evaluating features. They're wondering if your solution will make them look smart to their boss solve their 3am worries or advance their career.</span></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Inside this no-fluff playbook you'll discover how to:</strong></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> • Uncover what your customers actually care about (hint: it's not your features)</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> • Map emotional drivers to specific points across your customer journey</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> • Create experiences that feel both logical AND emotionally satisfying</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>With</span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> Emotional Targeting </em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Talia delivers a strategic repeatable process for transforming customer touchpoints and escaping the deadly optimization hamster wheel. The result? Not just better metrics but a product that becomes the obvious choice for the humans behind every spreadsheet.</span></p><p></p>