Many companies use survey methods to gauge employee’s attitudes and opinions toward the company. These attitudes and opinions are directly related to an employee''s engagement within the company. In many instances employees wait in vain for the survey response and the subsequent employer actions but the truth is sometimes management does not know what to do with the results. For this reason we theorize that this type of survey typically utilizing the Likert-scale is not adequately assisting management in addressing employee engagement and retention issues. For instance in many occasions once the survey results are tabulated companies are doing little or nothing to address the issues. In fact far too many companies make the mistake of conducting employee engagement surveys and then ignore the answers. Thus we propose that a company should take advantage of the survey results and utilize them to provide data to bridge employees’ needs and goals with stakeholders’ responsibilities and goals by refining and incorporating them into a hierarchical decision model (HDM). Thus this would essentially be utilizing the quantitative data to determine what to measure qualitatively.
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