Empowered

<div>In <i>Empowered</i> Sarah Banet-Weiser examines the deeply entwined relationship between popular feminism and popular misogyny as it plays out in advertising online and multimedia platforms and nonprofit and commercial campaigns. Examining feminist discourses that emphasize self-confidence body positivity and individual achievement alongside violent misogynist phenomena such as revenge porn toxic geek masculinity and men's rights movements Banet-Weiser traces how popular feminism and popular misogyny are co-constituted. From Black Girls Code and the Always #LikeAGirl campaign to GamerGate and the 2016 presidential election Banet-Weiser shows how popular feminism is met with a misogynistic backlash of mass harassment assault and institutional neglect. In so doing she contends that popular feminism's problematic commitment to visibility limits its potential and collective power.</div>