Enchantment

<p>'Read this book to create a company as enchanting as Apple' <i>Steve Wozniak</i><br><br>'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' <i>Sir Richard Branson <br></i><br><b><i>How to Win Friends and Influence People </i>for the digital age<br></b><br>----------------------------------------------------------<br><br>Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.<br><br>In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.<br><br>----------------------------------------------------------<br><br>'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' <i>Kirkus</i></p> <p>'Read this book to create a company as enchanting as Apple' <i>Steve Wozniak</i><br><br>'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' <i>Sir Richard Branson <br></i><br><b><i>How to Win Friends and Influence People </i>for the digital age<br></b><br>----------------------------------------------------------<br><br>Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.<br><br>In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.<br><br>----------------------------------------------------------<br><br>'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' <i>Kirkus</i></p>