Engaged Persuasion in a Post-Truth World

<p><em style=color: rgba(51 51 51 1)>Engaged Persuasion in a Post-Truth World</em><span style=color: rgba(51 51 51 1)> provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media engaged citizenship and deconstructing messages in a post-truth world to deepen students' exploration of persuasion.</span></p><p><span style=color: rgba(51 51 51 1)>This multi-disciplinary research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion including important source receiver and message components while also exploring the effects of persuasive communication on receivers' attitudes values beliefs and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts such as campus residence workplace classroom and online communities.</span></p><p><span style=color: rgba(51 51 51 1)>Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era the influence of new media on persuasive communication and how students can use persuasion to become civically engaged and advance the common good.</span></p><p><span style=color: rgba(51 51 51 1)>A highly relevant and wholly original approach </span><em style=color: rgba(51 51 51 1)>Engaged Persuasion in a Post-Truth World</em><span style=color: rgba(51 51 51 1)> is an exemplary text for courses in persuasive communication.</span></p>