Engendering Business

Drawing on a range of primary sources including the archives of major companies personal papers trade magazines photographs and recorded anecdotes of turn-of-century life and using the extensive secondary literature on women sex roles women's work manhood business history and material culture Angel Kwolek-Folland has built up an intricate picture of office life ... (that) is both challenging and innovative -- Business History<P>In Engendering Business Angel Kwolek-Folland challenges the notion that neutral market forces shaped American business arguing instead for the central importance of gender in the rise of the modern corporation. She presents a detailed view of the gendered development of management and male-female job segmentation while also examining the role of gender in such areas as architectural space office clothing and office workers' leisure activities.