Enhance Your Reputation

<p><span style=color: rgba(0 0 0 1)>Your reputation is your most valuable intangible asset and critical to sustainable business success. </span></p><p><span style=color: rgba(0 0 0 1)>Customers want to buy from companies they trust. Employees want to work for a company aligned with their beliefs and values. Investors want to support companies they value.</span></p><p><span style=background-color: rgba(255 255 255 1)>In business reputation is largely about credibility; your trustworthiness to deliver on your brand promise and satisfy expectations. And now more than ever credibility is also built by </span><span style=color: rgba(0 0 0 1)>standing for more than just profit and acting in socially-conscious ways to help create a better world.</span></p><p><span style=background-color: rgba(255 255 255 1)>Ros Weadman's </span><span style=color: rgba(0 0 0 1)>BrandCred Method</span><sup style=color: rgba(0 0 0 1)>TM</sup><span style=color: rgba(0 0 0 1)> provides a practical approach to aligning a</span><span style=background-color: rgba(255 255 255 1)>n organisation's culture (what it thinks) communications (what it says) customer experience (what it does) and citizenship (what it gives).</span><span style=color: rgba(0 0 0 1)> </span></p><p><span style=background-color: rgba(255 255 255 1)>When company beliefs values and a strong sense of purpose are aligned across marketing messages customer touchpoints service delivery and corporate social responsibility activities the consistency of thoughts words and actions builds brand credibility fosters trust and enhances reputation.</span></p><p><span style=background-color: rgba(255 255 255 1)>It also creates more cohesive and engaged organisations where the thinking language and behaviour of employees are based on a shared understanding of vision and values and desired strategic outcomes.</span></p><p><span style=color: rgba(0 0 0 1)>By following the BrandCred Method</span><sup style=color: rgba(0 0 0 1)>TM</sup><span style=color: rgba(0 0 0 1)> you'll add extraordinary value to your brand and enhance your reputation from the positive ripple effect of your work.</span></p>