Entering the Swedish market

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing grade: 20 Anglia Ruskin University (Ashcroft Business School) course: International Marketing language: English abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH subsidiary of Karstadt Quelle AG (Figure 1) operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work