Enterprise and Heritage

<p>The phenomena of `enterprise' and `heritage' might at first thought seem unrelated: this book sets out to show that the two concepts are not only related but deeply interdependent. If `enterprise' can be used to define the official encouragement of the values of the market society, then the growth of the heritage industry can be seen as a manifestation of the entrepreneurial spirit - marketing the past so that it is accessible to the man or woman in the street.<br> Using case studies, commentary and critique, the contributors to this lively volume discuss the importance of `enterprise' and `heritage' in British social and cultural life, with examples drawn from film, television, literature, urban planning, architecture, government advertising, information technology and tourism.</p> Yasmin Ali, Franfco Bianchini, John Corner, Sylvia Harvey, Robert Hewison, Maureen McNeil, Adrian Mellor, Kevin Robins, Bill Schwartz, Hermann Schwengel, Judith Williamson, Tana Wollen, Ken Worpole