Entertainment-Education and Social Change

<i>Entertainment-Education and Social Change</i> introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education its applications in the United States and throughout the world the multiple communication theories that bear on E-E and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians practitioners activists and researchers representing a wide range of nationalities and theoretical orientations. <p/> <br>Examples of effective E-E designs and applications as well as an agenda for future E-E initiatives and campaigns make this work a useful volume for scholars educators and practitioners in entertainment media studies behavior change communications public health psychology social work and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies public health and development professionals and social activists.<br>