ENTREPRENEURIAL BEHAVIOUR OF SWEET ORANGE GROWERS

A shift from agriculture to agribusiness is an essential pathway to revitalize Indian agriculture and to make more attractive and profitable venture. Agripreneurship have the potential to contribute to a range of social and economic development such as employment generation income generation poverty reduction and improvements in nutrition health and overall food security in the national economy. Agripreneurship has potential to generate growth diversifying income providing widespread employment and entrepreneurial opportunities in rural areas. Agripreneurship is greatly influenced mainly by the economic situation education and culture.