Entrepreneurial Journalism

<p><em>Entrepreneurial Journalism</em> explains how in the age of online journalism digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.</p><p>Topics include:</p><p>• advice on launching digital start-ups;</p><p>• how to use key analytics to track and focus readership;</p><p>• engaging with mobile journalism by utilising smartphone and app technology;</p><p>• developing revenue streams that can make digital journalism sustainable;</p><p>• legal and ethical dilemmas faced in a modern newsroom;</p><p>• the challenges of producing news for mobile readers.</p><p>The book features leading figures from the BBC Google and the <i>Guardian</i> as well as some of Britain’s best entrepreneurial reporters who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank suggesting a variety of free tools to create online news content.</p><p><em>Entrepreneurial Journalism</em> is an invaluable resource for both practising journalists and students of journalism.</p>