Entrepreneurial Journalism

<p><em>Entrepreneurial Journalism</em> explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.</p><p>Topics include:</p><p>• advice on launching digital start-ups;</p><p>• how to use key analytics to track and focus readership;</p><p>• engaging with mobile journalism by utilising smartphone and app technology;</p><p>• developing revenue streams that can make digital journalism sustainable;</p><p>• legal and ethical dilemmas faced in a modern newsroom;</p><p>• the challenges of producing news for mobile readers.</p><p>The book features leading figures from the BBC, Google and the <i>Guardian</i>, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.</p><p><em>Entrepreneurial Journalism</em> is an invaluable resource for both practising journalists and students of journalism.</p> <p>List of illustrations </p><p>List of contributors </p><p>Acknowledgements </p><p>Introduction </p><p>1 What is news and what is journalism in 2016? </p><p>Rebecca Whittington and Catherine O’Connor</p><p>2 The business of journalism </p><p>With Andrew Youde</p><p>3 Innovation </p><p>4 Building your idea </p><p>5 Being an entrepreneurial journalist </p><p>With Wayne Bailey</p><p>6 Starting your website and writing online </p><p>7 Engaging, measuring and reacting to your audience </p><p>8 Your smartphone as your best reporting tool </p><p>With Lindsay Eastwood</p><p>9 Using social media to promote your work </p><p>10 The boundaries you must not cross and remaining ethical</p><p>in the journalistic Wild West </p><p>With Nigel Green</p><p>Index </p>