Entrepreneurial Marketing and International New Ventures

<p>The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept and designing a model of EM antecedents elements and outcomes that was tested on the basis of empirical studies covering companies from three European countries explores and develops the field of international marketing and entrepreneurship. </p><p>The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market as well as the Western-European markets.</p><p>It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers academics managers entrepreneurs and students in the fields of international business international marketing and entrepreneurship.</p>