Entrepreneurial Marketing Practice and Performance

The telecommunications industry is vital to modern economies particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis titled Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars practitioners and policymakers.