English
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About The Book
Description
Author
Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense the foundations of a theory are exposed to explain the consequences of mobile commerce from the economic technological marketing and psychological determinants that lead a person to acquire products through mobile protocols.
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Details
ISBN 13
9783659562617
Publication Date
-17-07-2019
Pages
-72
Weight
-106 grams
Dimensions
-150x220x4.3 mm
