Entrepreneurship and Small Business

<p>This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.<br>Drawing on his decades of academic and entrepreneurial experience the author takes you on a journey through the business life-cycle from the early stages of start-up through progressive growth to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs. <p/><i>Entrepreneurship and Small Business</i> will help you to: <p/>- Learn what makes entrepreneurs tick with brand new <i>Get into the Mindset</i> video interviews and an exploration of entrepreneuial character traits<br>- Seamlessly incorporate multimedia content into your learning with the new <i>Digital Links</i> platform accessed via your smart device<br>- Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic<br>- Grasp how entrepreneurship differs around the globe with over 100 Case Insights and new examples from a diverse range of countries and industries<br>- Ensure your understanding of the entrepreneurial landscape is up-to-date with new chapters on recruiting and managing people and on lean methodologies and business model frameworks. <p/>This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses as well as for MBA students.</p>