Entrepreneurship and Small Business Management : Building Enterprises with Innovation Strategy and Sustainability

The book Entrepreneurship and Small Business Management offers a comprehensive exploration of the vital role entrepreneurship plays in modern economic development. It provides readers with a detailed understanding of the fundamental concepts theories and practices of entrepreneurship from opportunity identification to enterprise growth and sustainability. Through clear explanations case studies and real-world examples the book covers essential topics like entrepreneurial mindset business planning financial and operational management marketing strategies and small business development. Special emphasis is placed on challenges faced by startups lessons from both successful and failed ventures and the evolving landscape of women entrepreneurship. The text also addresses the influence of social technological and political factors on entrepreneurial success. Designed for B.Com BBA and entrepreneurship students as well as aspiring entrepreneurs this book aligns academic learning with practical insights to nurture job creators rather than job seekers. With updated examples from India’s thriving startup ecosystem and a focus on sustainability and innovation it provides a practical roadmap for anyone aiming to launch and grow a business in today's competitive environment.