Entrepreneurship and Technology (First Edition)

Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples this book advocates a clear-eyed directive approach to starting and running a business. In doing so it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship the qualities of an entrepreneur and the best way to assess the business idea. Each of the book’s ten chapters illuminates a specific aspect of the entrepreneurial process. The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses. It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.<p>Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara California) where he teaches courses in Entrepreneurship and Technology Management Marketing and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington DC and is a member of the Ohio District of Columbia federal and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration planning and social policy from Harvard University in Cambridge Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook casebook and security guidebook in addition to contributing to a number of professional journals.