ENTREPRENEURSHIP DEVELOPMENT AND COMUNICATION SKILLS

The green shoots of entrepreneurship give an economy its vitality. They give rise to new products and services fresh applications for existing products and services and new ways of doing business. Entrepreneurship stirs up the existing economic order and prunes out the dead wood. Established companies that fail to adapt to the changes cease to be competitive in the marketplace and go out of business. Within the broadest definition entrepreneurs are found throughout the world of business because any firm big or small must have its share of entrepreneurial drive if it is to survive and prosper. This textbook focuses on starting and growing independent new ventures. It is based on entrepreneurship courses taught at various College and at universities around the world. While this textbook empowers would-be entrepreneurs to start and grow their new ventures its not only for them. Any student who reads this book will learn about the entrepreneurial process and the role of entrepreneurship in the economy.