Environment-Friendly Products-Adapt Green Now

<p>Excessive pollution has provoked the nature and the nature starts behaving in unnatural ways (in form of global warming versus global cooling heavy rains versus draught and other natural calamities like frequent earthquakes and tsunami cyclones epidemics and so forth). Economic growth via production and consumption threatens peaceful life of human beings on the earth. Environment-friendly eco-green marketing is an attempt to protect consumer welfare and environment (the nature) through production consumption and disposal of eco-friendly products.  Basically green marketing is concerned with three aspects:</p><p>1. promotion of production and consummation of pure/quality products<br />2. fair and just dealing with customers and society and<br />3. protection of ecological environment.</p><p>Thus green marketing is a marketing philosophy that promotes production and selling of pure (eco-friendly) products with protection of ecological balance. Green marketing involves multiple activities. Green marketing encourages production of pure products by pure technology conservation of energy preservation of environment minimum use of natural resources and more use of natural foods instead of processed foods. Efforts of people social organizations firms and governments in this regard can be said as green marketing efforts.</p><p>Green marketing raises the voice against production consumption and/or disposal of such products that harm consumers the society and the environment anyway. It is necessary that businessmen and users should refrain from harmful products.</p>