Escape Velocity

Readthis book to learn how to create a company as powerful as Apple.--Guy Kawasaki former chief evangelist of Apple<p>In<em>Escape Velocity </em>Geoffrey A. Moore author of the marketing masterwork <em>Crossingthe Chasm</em> teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world's leading high-tech business strategist Moore<em> </em>connectsthe dots between bold strategies and effective execution with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy's <em>Execution</em> Clay Christensen's <em>Innovator's Solution</em> and Gary Vaynerchuck's<em>Crush It!</em> and for anyone aiming for the pinnacle of business success <em>EscapeVelocity </em>is an irreplaceable roadmap to the top.</p>