Escape Velocity: Free Your Company's Future from the Pull of the Past

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki |former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore | author of the marketing masterwork Crossingthe Chasm | teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist | Mooreconnectsthe dots between bold strategies and effective execution | with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution |Clay Christensen’s Innovator’s Solution | and Gary Vaynerchuck’sCrush It! | and for anyone aiming for the pinnacle of business success | EscapeVelocity is an irreplaceable roadmap to the top.